What You Need to Send Us to Get 30 Videos a Month

One of the most common misconceptions about working with us is that clients need to hand over a finished creative brief, a shot list, or a stack of professional footage before we can start. You don't. But there are a handful of things that, when you have them ready, take your first batch from good to genuinely sharp.

The Non-Negotiables

We need your brand basics: logo, brand colors, and any existing style guide, even an informal one. We need a clear list of your offers — what you actually want people to buy, book, or call about this month, ranked by priority. And we need your voice preferences: do you want a founder-style, direct-to-camera feel, a more polished corporate tone, a fun and casual energy? Tell us who you'd sound like if you had to pick a comparison brand.

Assets That Make a Real Difference

If you have any existing photos or video — product shots, location footage, team photos, past customer testimonials — send everything, even if you think it's low quality. We can incorporate real assets into AI-produced sequences in ways that make the whole batch feel more authentically yours. Real footage of your actual location or product, even shot on a phone, often outperforms generic stock because it signals "this is a real, specific business" to a skeptical viewer.

Information That Sharpens the Message

Beyond assets, the highest-leverage thing you can give us is specificity about your customer. Who are they, what are they worried about before they buy, and what objection comes up most often in a sales conversation? A single sentence like "most people hesitate because they think it's more expensive than it is" can shape an entire commercial's hook. The more specific the input, the less generic the output — this is true whether a human or an AI system is doing the producing.

What We Don't Need

You don't need a script. You don't need a shot list. You don't need professional photography or a brand book written by an agency. Plenty of our best-performing batches start from a client sending three phone photos and a five-minute call describing their business in plain language.

Getting Started

Once intake is complete, most first batches are in production within days, not weeks. If you're ready to put together your kickoff package, head to /pricing to choose a plan, or go straight to /contact and we'll send you the intake checklist directly.